In June 2026, the first commercial in-ovo sexing installation within the Asia-Pacific region commenced operations at Specialised Breeders Australia's Victorian hatchery. This development follows the large-scale implementation of the technology across Europe.
In July 2026, Beijing Konjac Technology announced China's first domestically developed commercial in-ovo sexing device, built with the National Egg-Laying Hen Industry Technology System and China Agricultural University. It has already screened over five million eggs at a hatchery in Hebei, with another installation planned for Ningxia later this year.
Momentum is picking up across Asia-Pacific, and Better Hatch Network works to introduce this technology to markets across the rest of the region.
What we do
Building demand for cull-free eggs through consumer awareness and retail engagement, and connecting local operators with international suppliers who have done this before.
We commission and collaborate on independent research into the welfare and economic case for in-ovo sexing and related technologies, generating evidence the industry can act on.
Provider-neutral guidance on the available technologies, lessons from European and US adoption, and consumer research on how shoppers respond to cull-free eggs.
